At the beginning of the 20th century, Buffalo Bill’s Wild West Show arrived in Rome to sell Italians the myth of the frontier—with blank rifle shots and cowboy spectacles. Against the backdrop of a legendary rodeo contest between American cowboys and Italian butteri, Rosa, the young wife of the local landowner, falls in love with Santino, the buttero who wins the challenge.
After the murder of her husband, Rosa and Santino run away together, but justice, as always, is sold to the highest bidder, and a hefty bounty is placed on Santino’s head. With Buffalo Bill hot on their trail, Rosa dreams of America—the real one, not the one in the posters with bison—but her dream must confront reality. Because, like in every true western ballad, fate flips a coin. And often, the truth remains buried underground.